The largest nationwide initiative till date, 'Every Recharge wins is an offer true to its word as it awards each customer an assured prize, making every recharging customer a winner, Vodafone said in a release.
Starting July 24, 2014, every Vodafone pre-paid customer who does any prepaid recharge like top ups, bonus cards, plan vouchers in any of the modes (retail outlets, Vodafone Stores, Online or M-Pesa) will be entitled to an assured reward in the form of free additional voice minutes, internet or SMS.
These benefits would be over and above normal benefits that the customer gets for that recharge. The benefits would be awarded to the customers within a span of 4 hours of recharge, it said.
The size of the reward would be linked to the value of the recharge resulting in bigger rewards for higher recharge values, thus making it an interesting value proposition.
India's second largest private telecom operator Vodafone India on Tuesday launched a new initiative exclusively for it's close to 160 million pre-paid customers.