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A small business owner’s guide to branding

Nowadays, it takes a bit more than a good product for a business to succeed.

In a sea of small businesses competing for the attention of a rather niche audience, your company needs to stand out and speak to your target customers, and the solution to that is some smart branding.

You’ve probably heard the term branding thousands of times, but what does this rather new concept actually imply?

Beautiful young cafe owner proud of her small business standing smiling in the doorway of her coffee shop

Well, simply put, branding represents the promise you give to your customers. Having a brand is a much deeper commitment to your customers than just selling a product. Your brand shows them what they can expect from you, your product and your service.

So, how do you get about branding? Where do you start and how do you know that you’re on the right path? Here’s a quick breakdown of how your branding process should work:

1.Define your brand

 

You need to have a clear definition of your brand in order to implement a successful strategy.

Here’s a few questions you need to ask yourself in order to get a clear picture of what you want your brand to be:

  • -What’s your mission?
  • -What sets you apart from the competition?
  • -What do your target customers want?
  • -What qualities you want your company to represent?

 

Use an app such as Canva or Logo Joy to create a free logo, or outsource it to a freelance professional on websites such as 99designs and UpWork.

 

3.Come up with your brand’s message

Think about what your main attributes are and convert them into a memorable slogan or a message. Use it as a theme for all of your future marketing and branding campaigns.

4.Create a uniform voice

In order for your brand to stay memorable, you must choose a voice you’ll implement across all channels – from your social media posts to your official email correspondence. Uniformity is the key when it comes to branding.

5.Create a design template

It doesn’t have to be anything fancy, just choose the fonts, colors and images you like and stick to them in every aspect of your brand’s design – from your website to your business cards.

6.Create a website

A professional, responsive website that matches your company’s design template and voice is the key for establishing a memorable brand. Use a professional website builder like SITE123 to create a beautifully designed website in minutes.

Add content that matches your company’s style and voice, upload images that speak to your audience and use the many additional apps SITE123 has to offer to provide your customers with the best possible service.

 

Wrap

When broken down into smaller steps, branding is no longer an unmanageable supertask reserved for huge marketing teams. With just a little bit of time and effort put in, even your one-man operation can become a recognizable brand that’s bound to grow into something successful.

 

Ready to grow your business? Start by creating a website now.

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