Amazon Prime Day India 2026 runs from 4 July to 6 July, giving Prime members 72 hours of deals across mobiles, laptops, appliances, fashion, and daily essentials. This guide covers every major category, the hero deals confirmed so far, bank offers, AI shopping tools, and how the sale compares with Flipkart’s GOAT Sale.
What is Amazon Prime Day India 2026?
Amazon Prime Day India 2026 is a 72 hour shopping event for Prime members, running from 12:00 AM on 4 July to 11:59 PM on 6 July 2026. This is the 10th Prime Day in India since the first edition launched in July 2017. Amazon introduces more than 500 new products from over 100 Indian and global brands during this event.
The sale marks a milestone anniversary year. Amazon runs special 10th Anniversary Deals across 15,000 plus products and 300 plus brands. Prime Day deals stay locked behind Prime membership, so membership status decides checkout price for every category on this page.
Prime Day 2026 dates and timing
Prime Day 2026 starts at 12:00 AM on 4 July and ends at 11:59 PM on 6 July 2026. Amazon opens some deals a few days before the official start. Members who set up deal alerts on the Amazon app receive push notifications the moment a tracked item drops in price.
How much does Amazon Prime membership cost during Prime Day 2026?
Amazon Prime annual membership costs ₹999 during the Prime Day 2026 anniversary offer, down from the regular ₹1,499 price. New members save a flat ₹500 on the yearly plan. Amazon also sells two lighter membership tiers for shoppers who do not need full Prime benefits.
Prime Shopping Edition costs ₹299 per year and covers shopping benefits only. Prime Lite costs ₹599 per year and sits between the Shopping Edition and the full Prime plan. Deals on this page apply to members on any of these three plans.
Which mobile and accessories deals stand out this Prime Day?
Amazon offers up to 40% off on mobiles and accessories during Prime Day 2026, with the OnePlus 13 at ₹49,999 and the Samsung Galaxy S25 Ultra at ₹84,999 leading the confirmed deals. Buyers also get exchange offers worth up to ₹66,000 and No Cost EMI running up to 12 months.
Amazon confirmed these smartphone deals ahead of the sale:
- OnePlus 13 (Snapdragon 8 Elite): ₹49,999*, down from a launch price of ₹69,999
- OnePlus 15R: starts at ₹48,999*
- Samsung Galaxy S25 Ultra: ₹84,999*, a ₹15,000 discount, with 9 month No Cost EMI
- Redmi Turbo 5 5G (7,540mAh battery): ₹34,999*, down from ₹37,999
- iQOO Z10 Lite (50MP Sony AI camera): ₹13,999*
- OnePlus Nord 6, Redmi A7 Pro 5G, iQOO 15R: discounted new launches
- OnePlus Nord Buds 4 Pro and Samsung Galaxy Buds4 Pro: discounted audio accessories
Exchange offers and No Cost EMI on phones
Amazon gives exchange value up to ₹66,000 on old smartphones during Prime Day 2026. A good exchange value brings down the effective price of a new phone by a large margin. No Cost EMI splits payment across 12 months without extra interest on eligible smartphone purchases.
Where can you get the best laptop and tablet deals this Prime Day?
Amazon offers up to 35% off on laptops, desktops and printers during Prime Day 2026, with the HP Victus gaming laptop at ₹79,990 and the iPad Air M3 from ₹54,999. These prices already include applicable bank offers.
Key confirmed deals in this category:
- HP Victus (Ryzen 7, RTX 3050, 16GB RAM, 512GB SSD): ₹79,990
- iPad Air M3: starts at ₹54,999, with an instant bank discount up to ₹3,000
- HP 15 (13th Gen Intel Core i5-1334U): discounted new launch
- Dell 15 (13th Gen Intel Core): discounted new launch
- Acer, Lenovo and ASUS laptops: additional discounted models
Do electronics, wearables and headphones get discounted this Prime Day?
Yes. Amazon offers up to 80% off on electronics, accessories and wearables, and up to 65% off on headphones during Prime Day 2026. Ray-Ban Meta Gen 1 smart glasses and the new boAt Rockerz 650 Pro headphones lead this category.
Shoppers can check these confirmed deals:
- Ray-Ban Meta (Gen 1) smart glasses: discounted
- boAt Rockerz 650 Pro: new launch with Prime Day pricing
- JBL Tune 770NC wireless over ear headphones: discounted
- Logitech MX Master 4: discounted
- Marshall and Samsung headphones: additional discounted brands
What camera deals are live during Prime Day 2026?
Amazon offers up to 75% off on cameras and camera accessories during Prime Day 2026, led by the GoPro HERO13 Black waterproof action camera. This category also covers camera bags, tripods, and memory cards from leading brands.
Which smart TV and projector deals should you check first?
Amazon offers up to 65% off on smart TVs during Prime Day 2026, with the Sony Bravia 2 55 inch at ₹52,999 and the TCL QLED TV at ₹38,999. Samsung and Xiaomi also list discounted smart TVs across multiple screen sizes.
Confirmed TV and audio deals:
- Sony Bravia 2 (55 inch): ₹52,999, plus 12 month No Cost EMI at ₹4,416 per month
- TCL QLED TV: ₹38,999
- JBL Bar 800 Pro (7.1.2 channel wireless soundbar): ₹49,999, a 50% discount
- Samsung and Xiaomi smart TVs: multiple models discounted
How much can you save on home appliances this Prime Day?
Amazon offers up to 65% off on large home appliances during Prime Day 2026, covering washing machines, refrigerators and air conditioners. These deals target buyers upgrading kitchen and laundry appliances during the sale window.
Confirmed appliance deals include:
- LG 8kg 5 star front load washing machine: discounted
- Samsung 653L side by side refrigerator: discounted
- Daikin 1.5 ton 3 star split AC: discounted
- IFB front load washing machine with AI Wi-Fi: discounted
Which home, kitchen and outdoor products get discounted?
Amazon offers 50% to 80% off on home, kitchen and outdoor products during Prime Day 2026. This category covers furniture, water purifiers, ergonomic chairs, bedding, smart cameras and fitness trackers.
Shoppers find deals on water purifiers, ergonomic office chairs, bed comforters, smart home cameras from Qubo, fitness trackers from Whoop, and car dashcams during this window.
What fashion and beauty deals are part of Prime Day 2026?
Amazon offers 50% to 80% off on fashion and beauty products during Prime Day 2026, with Nike running shoes starting at ₹3,799. Clothing, footwear, and skincare brands all take part in this category.
Confirmed fashion and beauty deals:
- Nike running shoes: from ₹3,799, over 60% off
- Wrangler clothing: minimum 60% off
- Skechers footwear: 50% to 80% off
- Dove and Cetaphil skincare: minimum 30% off
- Titan and GIVA accessories: discounted
- Maybelline, L’Oreal, Louis Philippe and Biba: 30% off
Which Echo, Alexa and Fire TV devices are discounted?
Amazon offers up to 55% off on Amazon devices during Prime Day 2026, including Echo speakers, Echo Show displays and Fire TV sticks. These devices connect to Alexa for voice control across a smart home setup.
Confirmed Amazon device prices:
- Echo Dot Max: ₹8,999, 18% off
- Echo Spot: ₹6,999, ₹2,000 off
- Echo Show 8: ₹17,999, ₹7,000 off
- Echo Show 11: ₹24,499, ₹2,500 off
- Echo Studio: ₹21,499, ₹2,500 off
- Fire TV Stick HD: ₹2,999, 45% off
- Fire TV Stick 4K Plus: ₹4,499, 36% off
- Fire TV Stick 4K Select: ₹3,499, 36% off
- Fire TV Cube: ₹12,999, ₹1,000 off
What deals apply to books, toys and gaming products?
Amazon offers up to 70% off on books, toys and gaming products during Prime Day 2026. LEGO, Hasbro, Skillmatics and Storio lead the toy discounts, alongside new launches from Smartivity and Toy Imagine.
Fiction books, school and exam preparation books, ride on toys for children, and LEGO sets all carry Prime Day discounts this year.
How much can you save on daily needs and Amazon Fresh?
Amazon offers up to 60% off on daily needs and Amazon Fresh groceries during Prime Day 2026. Subscribe and Save adds another 10% off, and buying 3 eligible items adds a further 5% off across 1,000 plus daily essentials.
This category covers skincare, kitchen appliances, diapers, pet food, and grocery staples through Amazon Fresh.
How much can you save on flights, hotels and bus bookings?
Amazon Pay offers up to 50% savings on flights, hotels and bus bookings during Prime Day 2026. Flight bookings through MakeMyTrip on Amazon Pay carry a 10% instant discount plus 10% cashback up to ₹1,000.
Additional travel offers:
- Flights: 5% extra cashback with the Amazon Pay ICICI Bank credit card
- Hotels: up to 75% off, plus flat ₹100 cashback on select properties
- Bus bookings: up to 17% off
Does Amazon Business offer GST benefits during Prime Day 2026?
Yes. Amazon Business gives buyers up to 80% off on wholesale purchases during Prime Day 2026, along with GST input tax credit up to 18%. Business owners use this category to restock office and IT supplies at bulk pricing.
GST input tax credit explained
A GST invoice from Amazon Business lets a registered business claim input tax credit on eligible purchases. This credit reduces the effective cost of office supplies, electronics, and IT equipment bought during Prime Day 2026.
Which deals support small and medium Indian businesses?
Amazon offers up to 70% off on more than 2 lakh products from Indian sellers during Prime Day 2026. Prime members buying through Amazon Launchpad and local shop listings directly support small and medium Indian businesses.
Fashion deals in this segment include up to 70% off on women’s clothing and up to 75% off on men’s clothing from emerging Indian brands, along with up to 60% off on skincare and personal care products.
Which bank card gives the biggest discount on Prime Day 2026?
SBI and Axis Bank cards give a 10% instant discount on Prime Day 2026, and the Amazon Pay ICICI Bank credit card gives unlimited 5% cashback. Stacking a bank offer with a product discount increases total savings on a single order.
Confirmed bank and payment offers:
- SBI Debit Card and SBI Credit Card: 10% instant discount
- Axis Bank Credit Card: 10% instant discount, including EMI transactions
- Amazon Pay ICICI Bank Credit Card: unlimited 5% cashback for Prime members
- Amazon Pay Later: interest free EMI in 3 installments on cart value ₹1,500 and above
How do Rufus and Lens AI change shopping on Prime Day 2026?
Rufus and Lens AI are Amazon’s AI shopping tools that help Prime Day 2026 shoppers find products faster through conversation and image search. Both tools cut down the time a shopper spends comparing similar products across categories.
Rufus works as a conversational AI assistant. A shopper types a question such as “what are the best mobile phone offers under 20000” and Rufus replies with personalised recommendations, price insights, and product comparisons drawn from the Prime Day catalogue.
Lens AI enables visual search. A shopper points the phone camera at a product or uploads a photo, and Lens AI finds matching or similar items listed in the sale.
AI Review Highlights, Quick View, and Buying Guides work alongside Rufus and Lens AI. These features summarise customer reviews and key specifications, so a shopper compares options without opening multiple product pages one by one.
What new Prime Video titles release during Prime Day 2026?
Prime Video adds several new titles during the Prime Day 2026 window, including the thriller Raakh and the second season of Gram Chikitsalay. Entertainment access comes bundled with the same Prime membership used for shopping deals.
New releases during this window:
- Original series: Raakh (thriller), The Pyramid Scheme, Gram Chikitsalay Season 2, Alliance (daily reality series)
- Post theatrical premieres: Drishyam 3, Dacoit, Karuppu
- International titles: Scream 7, Elle, Your Fault London
- Anime: Ghost in the Shell
Should you shop Amazon Prime Day or Flipkart GOAT Sale in 2026?
Amazon Prime Day and Flipkart’s GOAT Sale both run from 4 July 2026, so the better platform depends on which product category matters most to the shopper. Flipkart leads on iPhone pricing, while Amazon leads on ecosystem value through AI tools, entertainment, and Amazon Business.
Dates and early access comparison
Flipkart’s GOAT Sale starts on 4 July 2026, with early access from 3 July for Flipkart Plus and Flipkart Black members. Amazon Prime Day also starts on 4 July and runs a fixed 72 hour window that ends on 6 July.
Phone deals: iPhone 17 on Flipkart vs OnePlus 13 on Amazon
Flipkart confirms the iPhone 17 at ₹70,900, down from ₹82,900, along with the iPhone 17 Pro at ₹1,12,900 and the iPhone 17 Pro Max at ₹1,27,900. Amazon confirms the OnePlus 13 at ₹49,999 and the Samsung Galaxy S25 Ultra at ₹84,999. A shopper who wants an iPhone gets a stronger confirmed price on Flipkart this year. A shopper who wants OnePlus, Samsung Android flagships, or a budget phone like the iQOO Z10 Lite gets stronger options on Amazon.
Bank offers comparison
Flipkart offers a flat 10% instant discount with HDFC, IDFC FIRST, and Axis Bank cards, plus up to 10% with ICICI, Bank of Baroda, and HSBC cards. Amazon offers a 10% instant discount with SBI and Axis Bank cards, plus unlimited 5% cashback with the Amazon Pay ICICI Bank card. Axis Bank cardholders get a discount on both platforms, so the final product price becomes the deciding factor for Axis Bank users.
How can you shop Prime Day 2026 without overspending?
Build a wishlist before the sale starts. Track the pre sale price of each item using a price history tool, since some listed discounts start from an inflated base price. Set a fixed budget for the 72 hour window and stop buying once the budget runs out. Use an exchange offer on old electronics only when the exchange value covers a meaningful part of the new purchase price.
Frequently Asked Questions
Is Amazon Prime Day 2026 open to non Prime members?
No. Amazon Prime Day 2026 deals apply only to Prime members, including members on the Prime Shopping Edition and Prime Lite plans. A non member needs to join Prime before checkout to unlock the discounted price.
How long does the Prime Day 2026 sale run?
Amazon Prime Day 2026 runs for 72 hours, starting at 12:00 AM on 4 July and ending at 11:59 PM on 6 July 2026.
Which bank cards give the biggest discount during Prime Day 2026?
SBI and Axis Bank cards give a 10% instant discount, and the Amazon Pay ICICI Bank credit card gives unlimited 5% cashback for Prime members. Stacking a card offer with a product discount and an exchange offer gives the highest total saving.
Is Flipkart running a sale at the same time as Amazon Prime Day 2026?
Yes. Flipkart runs its GOAT Sale from 4 July 2026, the same start date as Amazon Prime Day, with early access from 3 July for Flipkart Plus and Black members.
Can Amazon Business customers get GST benefits during Prime Day 2026?
Yes. Amazon Business customers claim input tax credit up to 18% through GST invoices on eligible purchases made during Prime Day 2026, along with bulk pricing on office and IT supplies.
Disclaimer: The Product & Price Mention in this article are indicative only please refer amazon product page for final pricing as during sale price may be changed.